What does a name really mean? At Summit Marketing and Communications Group, we believe our name says everything. Let’s look at the definitions.

Summit – the highest point or peak.

Marketing – a societal process which discerns consumer’s wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered. Marketing is fundamental to any business growth. The marketing teams (marketers) are tasked to create consumer awareness of the products or services through marketing techniques. Unless it pays due attention to its products or services and consumers’ demographics and desires, a business will not usually prosper over time.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a “proposition” or set of benefits for the end customer that delivers value through products or services.

Communications – the general concept of information transmission.

Group – a group is a basic term for a number of people that associate themselves with each other.

Any more questions? We hope so! Please take a look at the services we offer to all our clients.